How Much Should a Website Cost in 2023?

Whether your business operates offline or online, it’s crucial to build and maintain a website in today’s digital world. How much does a website cost, though? The average cost to build a website (with an agency or freelancer) is $12,000 to $150,000 — with a website builder, the cost is $0 to $500 per month. Meanwhile, routine site maintenance costs $400 to $60,000 per year or $0 to $5400 per year with a website builder.

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How much does a website cost?

Get a quick summary of how much it costs to build a website, plus maintain and market it in this table. Keep reading to learn about the different expenses that come with web design and website maintenance, as well as the price differences between agencies, freelancers, and platforms like WordPress and Wix!  
Price Factor Cost
Web Design (View Web Design Costs) $12,000 to $150,000 / design
Website Maintenance (View Website Maintenance Costs) $400 to $60,000 / year
Website Marketing (View Website Marketing Costs) $2,500 to $12,000 / month
Website Design Services(Agency, Freelancer, or Website Builder) $0 to $100,000
Website Maintenance Services(Agency, Freelancer, or Website Builder) $0 to $5,500 / year
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How much does a website for a business cost?

A business website can cost hundreds of thousands of dollars. Web design prices for business websites, for example, range from $2,000 to $75,000, while annual website maintenance can cost $400 to $60,000. These prices, however, do depend on the size and features of your site. Depending on your website, you may pay less (or more) than these estimates. View the average cost for website building and website maintenance, by business type, below.
Business Type Web Design Cost Annual Site Maintenance Costs
Informational or Small Business Website (8-16 pages) $2,000 – $9,000 $400 – $1,200
Corporate Website (25-75 pages) $10,000 – $35,000 $2,000 – $15,000
Ecommerce Website (100-1000 products) $5,000 – $55,000 $15,000 – $30,000
Database Driven Website or Website Application (20-2000 pages) $6,000 – $75,000 $30,000 – $60,000

How much does a website builder cost?

Prices for website builders vary, ranging from $0 to more than $500 per month with annual maintenance costs of $0 to $5400 per year. How much your business pays for a website builder (if you decide to use one) will depend on several factors, including your functionality needs.
Website Builder Cost
Wix $23 – $500+ / month
WordPress $7 – $59 / month
Squarespace $16 – $54 / month
GoDaddy $6.99 – $14.99 / month
Weebly $0 – $26 / month
Jimdo $0 – $39 / month
You can check out what makes up website builder costs, below:
Price Factor Cost
Website builder subscription $0 – $500 / month
Plugins or apps $0 – $200 / one-time or recurring
Themes $100 – $200 / theme
Hosting $24 – $10,000 / year
SSL certificate $0 – $1,500 / year
Marketing (SEO, PPC, etc.) $50 – $10,000 / month
In most cases, website builders offer an affordable solution to:
  • Freelancers
  • Start-ups
  • Small businesses
If you’re a small-to-midsized business (or larger), think about partnering with a web design agency or seasoned freelancer to build and manage your site. These professionals will provide the easiest solution to updating and maintaining your website.

Website design costs for 2023

Whether you’re looking to launch a brand-new website or redesign your existing site, your business needs to consider some web design and development costs. These costs are often one-time expenses, meaning how much it costs to build a website is often more than how much it costs to maintain a website.
How much does it cost to build a website? Between $12,000 to $150,000. Web Design Costs
Domain Name $0.95 – $12
SSL Certificate $0 – $1,500
Website Hosting $24 – $10,000
Style or Theme $2,000 – $15,000
Responsive Design $3,000 – $25,000
Interactive Multimedia $250 – $10,000
Content Management System (CMS) $2,000 – $25,000
E-commerce Functionality $2,000 – $25,000
Database Integration $2,000 – $25,000
Pages (1 to 250 pages) $1,000 – $10,000
Of course, with web design and development, you can choose to work with a freelancer, third-party website builder, or web design agency. Each website-building option offers different advantages and disadvantages, as well as varying prices. In most cases, businesses will partner with either a freelance web designer or web design agency to create a professional website. Why? A third-party website builder, like Wix or Squarespace, still requires web design experience. Even though these do-it-yourself (DIY) website builders can help your team create an attractive website, they don’t ensure a user-friendly site, which is critical if you want people to purchase your product or contact your company.
Explore the price differences between these three parties, below: Freelancer, Website Builder, and Web Design Agency Costs
Website Builder $0 – $300
Freelancer $500 – $5,000
Web Design Agency $3,000 – $100,000

Website maintenance costs for 2023

Monthly & Annual Website Costs

Marketing website costs for 2023

Website Costs: Cost Factors

How much does it cost to build a website? The average price of developing and designing a website ranges from $12,000 to $150,000. That’s a broad price range, which can make company leaders hesitant about investing in a brand-new or redesigned website — even though an updated site can have an immense impact on your bottom line and growth. For your business’ decision-makers, as well as your team, it’s essential to understand the price factors behind website costs. By knowing these features, you can provide a thorough and helpful answer to the all-too-common question — how much should a website cost? Explore the cost factors of web design and development:  

Domain ($0.95 – $12 / DOMAIN)

A domain name costs $0.95 to $12, per domain.

What is a domain?

DOMAIN: Your domain is the unique name that appears in your website’s URL
It’s kind of like your online fingerprint — it’s specific to you. Although other websites may have domain names like it, your domain name is yours alone. However, to get the rights to your domain name, you must purchase a domain name and register it annually, which factors into your initial and ongoing website costs.

Why does a domain matter?

Your domain name is essential because it creates an online identity for your website. A domain name also establishes credibility with site visitors and potential customers while helping you grow your brand. It’s also valuable because if you ever change your hosting, your domain name will go with you. If you’re interested in online advertising — or pay-per-click (PPC) advertising — your domain name also plays a role because it’s where you direct users that click on your ad. Without a domain, you force your business to direct traffic elsewhere, like social media.

How much does a domain name cost?

In most cases, a brand-new domain name costs $0.95 to $12. Companies, like GoDaddy, HostGator, or Dreamhost, offer new domain names for sale. If you’re looking to purchase a domain name already in use, your business must contact the domain name owner and arrange a price. A pre-owned domain name can cost thousands of dollars, depending on its age and history.

SSL certificate ($0 – $1500 / CERTIFICATE)

Website hosting ($24 – $24,000 PER YEAR)

Style or theme ($2,000 – $15,000)

Responsive design ($3,000 – $25,000)

Website pages ($1,000 – $10,000)

Interactive media ($250 – $10,000)

Content management system ($2,000 – $25,000)

Ecommerce functionality ($2,000 – $25,000)

Database integration ($2,000 – $25,000)

Website costs: Maintenance

The average price of maintaining a website is $400 to $60,000 per year. For any business, it’s critical to invest in routine site maintenance. This annual investment ensures your site remains functional, secure, and live. It also provides your company the chance to improve the usability and content of your website, which can impact shopper decisions. Ready to learn about the factors behind website maintenance costs? Keep reading:  

Domain ($2 – $20 / YEAR)

In addition to purchasing your customized domain name, your company must renew your purchase each year. If you skip on this website maintenance cost, your business can lose access to your domain, with ownership reverting to the domain name registrar. Costs vary, but in most cases, companies pay $2 to $20 per year to renew their domain name.

SSL certificate ($10 – $1,500 / YEAR)

Website hosting ($24 – $10,000 / YEAR)

Ecommerce functionality ($180 – $300 / YEAR)

Content management system ($0 – $40,000 / YEAR)

Website maintenance ($200 – $1,250 / YEAR)

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Website costs: Marketing

Most small-to-midsized businesses spend $2,500 to $12,000 per month on marketing their website, though some companies invest more than $20,000 per month. This price range includes several digital marketing services, from SEO to PPC. Companies can decrease their marketing costs, however, by limiting their number of digital marketing strategies. If a company decides to focus on SEO, versus SEO and PPC, for example, they will have lower costs. For businesses that want to improve their sales and revenue numbers, digital marketing is a proven strategy. It depends, however, on your website. Tactics like SEO and PPC, for example, direct users to your site, which is why it’s vital to design, launch, and maintain a user-friendly website. Learn more about the individual costs of marketing a website:  

SEO ($1500 – $5,000 / MONTH)

Companies that invest in SEO services for their website can expect to spend $1500 to $5000 per month.

What is SEO?

SEO refers to an umbrella of strategies that improve your website’s visibility in search results. If you search, “stainless steel cooking pot,” for example, you receive a list of relevant search results. As you can see in the case below, the results focus on product listings for stainless steel cooking pots. If your company sold this item, you’d want to appear in that list to reach shoppers. With SEO, your digital marketing agency helps your company’s website earn a spot in relevant, high-value search results. They work towards this goal with a few strategies,

Why does SEO matter?

As 80 percent of shoppers start their product research online, SEO matters. From a consumer perspective, a company that doesn’t appear in search results doesn’t exist. That massively decreases your chances of turning that shopper into a customer. Another reason why SEO matters? Around 75 percent of users remain on the first page of search results. If your website doesn’t appear on that initial page, you reach a much smaller audience, which impacts your bottom line. That’s why SEO is essential for offline and online businesses. It helps users find your company.

How much does SEO cost?

Companies can invest a substantial amount into SEO — and receive impressive results. In most cases, however, businesses spend $1500 to $5000 per month on SEO either in-house or when partnering with an SEO agency. Some companies will exceed this average, especially if they’re competing in a competitive industry or looking to launch an aggressive strategy.

PPC ($300 – $100 million / MONTH)

Professional copywriting ($50 – $500 / PAGE)

Content marketing ($2,000 – $10,000 / MONTH)

Social media marketing and advertising ($4,000 – $7,000 / MONTH)

Email marketing ($9 – $1,000 / MONTH)

Website Cost Summary

Need a quick summary of how much a website should cost? Use this handy cheat sheet for quick reference! Website Costs
Web Design $12,000 to $150,000 / design
Website Maintenance $400 to $60,000 / year
Website Marketing $2,500 to $12,000 / month

FAQs about website costs

Get fast, accurate answers to some of the most common (and important) questions about website costs:  

How much does a website cost?

Websites cost $12,000 to $150,000, on average. Your site’s costs will depend on your website’s size, features, and build. Expect to pay $300 to create a website with a website builder, $500 to $5000 to build a site with a freelancer, and $3000 to $100,000 to make a website with a web design agency. Plan for $400 to $60,000 in annual maintenance too.

How much does it cost to make a website?

How much does it cost to hire someone to build a website?

What are the factors that influence the cost of a website?

Should I hire someone to build my website or use a website builder like Wix?

Get started on your new website

Looking to find a website designer? Ready to create a high-performing website for your company? Get a free estimate for designing and launching your site with our free website cost calculator. You can also chat with our team by contacting us online or calling 214-377-0341! Last Updated May 1, 2023

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