Every night a guest books your hotel through Booking.com, Expedia, or another third-party platform, you are paying a commission that eats directly into your revenue. Those guests are yours — your rooms, your service, your hospitality — and yet a significant percentage of what they pay never reaches your bottom line because your own website is not giving them a compelling enough reason to book directly with you.
At Designs Done Better, we design and build high-performance hotel websites engineered to capture direct bookings, rank in local and destination-based search, and deliver a digital guest experience as impressive as the one waiting for them when they arrive — for hotels, boutique properties, bed and breakfasts, and independent hospitality businesses across the USA, UK, and Canada.
Whether you run a luxury boutique hotel, a family-owned country inn, a city centre business hotel, a coastal resort, or an independent bed and breakfast, we build hotel websites that convert browsers into confirmed bookings and reduce your dependence on commission-heavy OTA platforms.
Most hotel websites fail at the one job they exist to do: convince a prospective guest to book directly rather than click away to an OTA. They load slowly, display unimpressive photography, offer a clunky booking experience, and fail to communicate the unique character and appeal that make a property worth choosing.
The reality is that the majority of travellers — whether booking a leisure break, a business trip, or a special occasion stay — will visit your hotel’s own website at some point in their research process. If what they find does not match or exceed the standard of what they see on OTA platforms, you have already lost the direct booking. And with OTA commissions typically running between 15 and 25 percent of the room rate, that is a significant and entirely avoidable cost to your business.
At Designs Done Better, we build hotel websites that solve this problem — showcasing your property at its best, delivering a seamless direct booking experience, and giving every prospective guest a compelling reason to book with you rather than through a platform that charges for the privilege.
When hotels and hospitality businesses work with Designs Done Better, they receive more than a beautiful website — they receive a direct revenue channel built by a team that understands the commercial realities and guest psychology of the hospitality industry.
We know that a hotel website has to do two things simultaneously: inspire and convert. It has to make a prospective guest feel the atmosphere and appeal of your property, and then make the path to a direct booking so clear and effortless that they never feel the need to go back to an OTA. We know that photography presentation, page speed, booking engine UX, and destination SEO are not independent considerations — they are interconnected elements of a single commercial system.
Every hotel website we build is custom, strategy-led, and engineered around the specific revenue goals of your property — with transparent pricing, dedicated project management, and a team that measures success by the direct bookings your new website generates.
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